By 1976, The Comedy Store’s popularity in Hollywood and Westwood was gathering steam and favorable press. At that time, Mitzi’s son Scott, a young real estate developer in San Diego, found a room in Pacific Beach that would be perfect for The Comedy Store. It was a 180-seat room with great acoustics on the first floor of the TD Hays Steak and Seafood restaurant, located in PB on the beach. The deal was struck and on Memorial Day weekend and opened shortly thereafter.

Today, the La Jolla Store provides San Diego comedy fans a professional show featuring Comedy Store pros from Los Angeles every weekend, and popular shows featuring local San Diego professional comics during the week. The La Jolla Comedy Store room is hands-down the favorite comedy room of any comedian who’s ever played there.